The Future of Property Marketing is Automation.

The Future of Property Marketing in Commercial Real Estate: Automation

In the evolving world of commercial real estate, staying ahead of the competition means embracing technology and innovation. One of the most transformative trends in recent years has been the automation of property marketing. As the industry becomes more data-driven and reliant on digital tools, automating marketing processes can offer significant advantages for agents, property managers, and marketing teams alike. This blog post explores the key benefits of automating property marketing in commercial real estate (CRE) and how it can elevate your business.

Time and Cost Efficiency

Time is money in commercial real estate, and automation is a game-changer when it comes to saving both. Traditional property marketing involves multiple manual tasks—creating listings, updating property details, generating reports, and more. By automating these processes, you free up valuable time for your team to focus on higher-value activities like client relationships and deal negotiations.

Automated systems can handle repetitive tasks such as:

• Property Listings: Update property details across multiple platforms, ensuring consistency and accuracy.

• Lead Nurturing: Use automated email campaigns to engage potential buyers or tenants with personalized content.

• Reporting: Generate and distribute performance reports with minimal manual input.

• Brochures: Automation can help create brochures in your own brand colours as well as client communications like availability schedules.

At Be More Bold we work with the powerful prop tech system Kato which allows you to manage your listings, emails and enquiries in one platform. We can help you integrate your property space and deal with the tech spec for you, just visit our services page to find out more.

Enhanced Data Accuracy and Consistency

In commercial real estate, data accuracy is crucial. Inaccurate or outdated information can lead to missed opportunities, legal issues, and reputational damage. Automation minimises human error by ensuring that property data is consistent across all marketing channels.

When you list a property in the UK you will most likely be using a third party platform like Zoopla or EG Property Link at quite a large cost to the business. By using a system that allows you to see all your lead generation from third party portals in the one space you can then establish how many lead each are bringing in each month and track that back to a sale or lease. This is a really great way to see if what you spend on portals such as Rightmove and Loop Net are really worth what you pay. At Be More Bold we’ve found this invaluable when it comes to informing our clients.

Improved Lead Management and Conversion Rates

Many CRE firms lag behind when it comes to managing and qualifying lead generation. Managing leads effectively means converting is easier and makes it easy to see if you can cross sell a similar office in the area. Automated marketing systems can streamline the lead generation and nurturing process, ensuring that no opportunity falls through the cracks.

• Event triggers: Track triggers such as lease breaks so that you can work towards finding the right space or occupier from your existing contacts in the CRM.

• Automated Follow-Ups: Send personalized emails or messages based on user behavior, such as visiting a property page or downloading a brochure.

• CRM Integration: Seamlessly integrate with your Customer Relationship Management (CRM) system to track interactions and manage relationships more effectively.

These features not only improve lead management but also increase conversion rates by ensuring timely and relevant communication. They also help with recommendations such as Google Reviews, the more you engage with your prospects the more likely they are to write good things about your brand.

Analytics and Insights

Data-driven decision-making is becoming increasingly important in commercial real estate. Automated marketing tools offer robust analytics and reporting capabilities, providing insights into the performance of your campaigns and overall marketing strategy.

With these tools, you can:

• Monitor Campaign Performance: Track key metrics like click-through rates, lead generation, and conversion rates in real-time. Track the performance of your listing and see if any paid marketing activity is impacting results.

• Optimise Marketing Efforts: Use data to identify which channels and tactics are most effective, allowing you to spend on the channels that drive results. Attribution of source is paramount when spending client’s budgets and being accountable for it.

• Forecast Trends: Leverage market analytics to discover market trends and adjust your marketing strategies accordingly. Having data around how much square foot in office space is currently required is key in managing your portfolio and client’s expectations.

By harnessing the power of data, you can make informed decisions that drive better results and maximise your return on investment (ROI).

Enhanced Client Experience

In today’s competitive market, providing an exceptional client experience is essential. Automation enables you to deliver a more personalised and responsive service, which can set you apart from competitors.

For instance:

• 24/7 Availability: App’s can help you track and respond to enquiries instantly especially as an agent you will likely be away from the desktop for long periods.

• Virtual Tours and Experiences: Use automated tools to create and distribute virtual tours, offering clients a convenient and immersive way to explore properties.

These enhancements not only improve the client experience but also increase the likelihood of closing deals.

Conclusion

As commercial real estate continues to evolve, the automation of property marketing is becoming less of a luxury and more of a necessity. The benefits—ranging from time and cost efficiency to enhanced client experiences—are too significant to ignore. By adopting automated marketing tools and strategies, you can stay ahead of the competition, grow your business, and deliver superior value to your clients.

The future of commercial real estate is digital, and automation is the key to unlocking its full potential.

If you want to know how we can help you with your property listings platform and streamlining your lead flow process then visit our services page to find out more.