Once the UK’s largest COVID-19 testing hub, processing over 80,000 tests daily, Rosalind Franklin Laboratory was due to be reimagined for the marketplace attracting innovators in the medical and health sectors.
Videography
Drone
Social media
UK Health and Security Agency
Creative treatment
We produced a sleek promo film set to music, with a 20-second cut for LinkedIn ads. Using a gimbal, we created a walk-through vibe, showcasing door openings and long corridor's, while an indoor drone highlighted the vast logistics space. Outdoor drone shots bookended the video, capturing the site’s impressive scale.Video
Photography of the interior spaces including office and break out areas was captured with a specific focus on close up images of tech such as facial recognition and secure areas. We interjected these into editorial pieces, blog content and social media creatives. Photography
A campaign page was created for the paid LinkedIn campaign in order to showcase the wide building facilities, floorplans, photography and key contacts. Campaign page
Video footage was captured using a gimbal to capture a sense of walking head height in the corridors, mixed with drone of the exterior site to give a sense of scale.
465,000 paid LinkedIn impressions. 2,291 clicks through to the video landing page. Interest from the NHS on target in line with sector targeting.
Results
