Enlisted to tell the story behind the regeneration of Birmingham’s Paradise Circus from three unique perspectives. The developer, the occupier and the real estate advisor.
Videography
Email content
Landing page design
Avison Young
Using a complex lighting rig we mixed polished interview footage with behind the scenes content to provide an immersive experience on film.
Creative treatment
We transformed one long-form video into three 20-second shorts, each showcasing a unique interviewee perspective. These teasers built anticipation throughout a week-long campaign, leading up to the full-length release at the finale.Video
Landing page
We designed a branded landing page featuring the project's backstory, key Avison Young figures, and additional video content. All campaign traffic was funnelled here, serving as a hub to showcase interest and engagement.Format
The shoot took place in a brand-new office within the Paradise complex. Its empty layout provided a striking visual backdrop. To add depth, we captured the raw aesthetic of the lighting rig, contrasting it with polished Q&A segments from the speakers in the final edit.45,000 organic LinkedIn impressions. 13,000 video plays. 249% engagement rate on social from top tier industry leaders.
Results
Snippets of the story