Telling the story of Avison Young’s move to 11 York Street, Manchester, through relaxed interviews, dynamic visuals, and featuring the fresh perspectives of young key players.

Creative video storytelling
Editorial photography

Avison Young

Creative treatment

We crafted a long-form film featuring key voices behind the office move, highlighting design, sustainability, and project management. With a focus on younger talent, the brief called for a fresh, youthful vibe—and we delivered.

Video

We designed a branded landing page featuring the project's backstory, key Avison Young figures, and additional video content. All campaign traffic was funnelled here, serving as a hub to showcase interest and engagement.

Landing page content

Editorial photography

Photography was captured focusing on the breakout areas and using office staff to set a sense of realism which were then used for PR pieces and award submissions.

Snippets of the story

Two smaller bite sized video shorts were created focussing on key highlights and used to generate interest in the full story.

Incorporating props and real employees into the photos brought an authentic, lived-in office vibe to life.